I decided to return to school to pursue my master’s degree. I’ve always known that I would be doing it, it was just a matter of finely-tuning the why. I found a reason a decade after I graduated from university but a reason's a reason, right? And only time would tell if my reason is good enough. Let’s not jinx it. I digress.
Long story short, I went to a business school in France to get my postgrad degree and I’m happy to announce that I survived my year of independence abroad. There were two habits that I developed early on in my recently concluded academic return – first was spending at least half an hour getting abreast with the global business market, and next was how to use generative AI. I adapted the first not by choice but rather out of my fear of public humiliation. Others less dramatic refer to it simply as 'class recitation' though. On the first day of classes, my Finance professor asked us to introduce ourselves by specifying the country where we came from and to mention a trivia about our country's economy, something as simple as "my country's birth rate hasn't dwindled down yet, contrary to the global trend." He responded by giving another trivia about the student's country, albeit something more nuanced and contextual. There were more than 70 of us in our cohort, representing around 25 nationalities. It was pretty impressive how he was talking about Cote d'Ivoire one minute then moving on to how the Marcoses have returned to power in the Philippines while giving a background on why the world thought it impossible before the 2022 elections. He then began all our succeeding lectures by volleying with the class about the recent news on the Financial Times for about 30 minutes, impressing on us the importance of being updated with what's going on worldwide, both for our grades (let's be real, I, for one, wouldn't have voluntarily chosen to start my day by skimming through articles about the money market) and for our own brain's benefit. The exercise has stuck with me until now, made easily digestible thanks to select Spotify podcasts.
A hot topic in the business world, one that was consistently present in all 4 terms between 2024 and 2025 that my recent education was condensed into, was the emergence of Chinese electric vehicles, not just in the European market but in the global market as a whole. As a brief aside, it fascinated me how our class discussions always had to be examined through 3 markets: the European market, the US market (because let’s face it, they are still the standard when talking about the economy; besides, I’ve come to realize how heavily dependent business schools are on papers published by Harvard Business School), and everyone’s current favorite, the Chinese market. As an Asian, it captivated me how much the latter can affect global economies. We’re in the era where the sleeping giant has truly been awakened.
Chinese car manufacturers have been eating into the market share of all other Western-produced EVs. This was the consistent trend for the entirety of my master’s program. I could just recall how shocking it had been when news of the factory closures of giant German car manufacturers hit the stands. This was particularly historic because I’m sure no one could have predicted that one of the stalwarts of the European economy would be hit this badly. The luxury cars we have grown accustomed to, just like our parents and grandparents before us, are mostly, if not entirely, made in Europe. They’ve been rolling down our streets for so long that we were certain they’d continue doing so when it’s our children’s children’s turn. But alas, EVs seemed to be the one area where the European giants were on the brink of being shoved away. At that time, not one of us could predict when the dominance of Chinese EVs would plateau. Certainly the Harvard-published papers that credited their manufacturing vertical integration as a significant key to their out-of-this-world price points were at the forefront of our consciousness. As such, we could only list reasons for their continuous dominance, making it difficult to assess when the damage could be stopped. The increasing tariffs that the EU market kept levying were mere band-aids because it seemed that the Chinese government could just reach into its deep pockets to mitigate those fees. At least to me and my group, it was clear that the European market was a casualty of Chinese innovation.


